Link building has always been a game of patience that needs to be played smartly over the longer run as to as achieve high SERP rankings. Inexperienced link building services often try to resort to short cuts, and ignore the long term benefits… Remember, links that don’t stick for even 6months are often discounted by search engines, and they never assure good SERP rankings in the long run.
Quality of Back-link Matters the Most
Moreover, the web pages from which these back-links are obtained, also make a huge difference in determining the impact, and placement of your web pages in search engine results. Few highly authoritative links can have a magical impact, while hundreds of low quality links may fail to be of any use!
Stay away from Black-Hat SEO
Furthermore, it’s pretty important to ensure that your link building services doesn’t use any black hat SEO; if your website receives lots of links from gambling, and adult sites, it could have adverse impact on SERP rankings… Something similar applies to links from link farms or any link exchange schemes – such practices are hated by search engines, and websites trying to make use of such shady SEO tactics can be heavily penalized.
The results may vary from slight punishment involving de-indexing certain pages, drop in search rankings, to heavy penalties like total exclusion of your website from the search index of all major search engines. Far worse, if your website is discovered to be linking to bad neighborhoods, you’ll have very little to defend your case, and getting your site re-included in search results (especially Google) may take quite some time – in extreme cases it could be as long as 10-12months!
And, the last thing you’d want is to have your website banned for a year, and kiss a good-bye to your online empire just for a stupid mistake of an experienced SEO company or link building agency, isn’t it? So, if you’re not too sure about the link building tactics of your SEO agency, it’s time to stop struggling with inexperienced link building providers, and hire a professional SEO firm that has the right expertise and experience in the game.